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‘ANTIFA Baby Onesie’: Podcast group founded by former Obama staffers sells ANTIFA gear for babies, toddlers

'ANTIFA Baby Onesie': Podcast group founded by former Obama staffers sells ANTIFA gear for babies, toddlers



Progressive Media Group Markets ANTIFA Merchandise

Progressive Media Group Markets ANTIFA Merchandise

A progressive political media group, co-founded by former Obama administration staffers, is gaining attention for its innovative line of “ANTIFA” onesies for babies, alongside a broader collection of anti-fascist-themed apparel for both children and adults. The items are available for purchase through a digital merchandise store operated by Crooked Media, a platform known for its robust political commentary and engaging content.

Who is Crooked Media?

Founded in 2017, Crooked Media was established by three prominent figures from Obama’s communications team: Jon Favreau, Jon Lovett, and Tommy Vietor. Often referred to informally as the “Obama bros,” these individuals have leveraged their political experience to create a platform that combines media and activism. Crooked Media is perhaps best known for “Pod Save America,” one of the most listened-to political podcasts in the country, as ranked by Apple Podcasts in the U.S.

Merchandising the Message

Among the standout products offered by Crooked Media is the onesie emblazoned with “ANTIFA” — a term commonly associated with far-left activist groups that oppose fascist ideologies. Additionally, parents can purchase a toddler-sized T-shirt with the same bold declaration, appealing to those looking to introduce their children to anti-fascist sentiments early on. Also featured is the “ANTIFA Dad Hat,” which has quickly become a popular item in the Crooked Media merchandise lineup.

Context of the ANTIFA Movement

The term “ANTIFA” is typically used to describe groups of anti-fascist activists, particularly those who were notably active during the George Floyd protests in the summer of 2020. While the protests aimed to address racial injustice, many events devolved into instances of violence, leading to significant property damage and loss of life. This context has added a layer of complexity to the discussion surrounding ANTIFA, with divergent opinions regarding their methods and motives.

A Playful Take on Serious Themes

While the clothing line includes items that may seem provocative, a spokesperson for Crooked Media has stressed that their merchandise “are not a joke.” They humorously added, “all toddlers are antifa until their souls are broken by capitalism.” This statement reflects the organization’s unapologetic embrace of progressive ideals, aiming to instill these values in the next generation.

Beyond ANTIFA: Other Merchandise Offerings

Crooked Media’s merchandise store is not limited to clothing featuring the ANTIFA brand. The store also carries a variety of other items with slogans that reflect contemporary progressive issues. Examples include a onesie that reads “WOKE MOB,” one that simply states “BIRTH CONTROL,” and another displaying the word “ILLUMINATI.” Such merchandise invites customers to engage with a playful yet pointed social commentary, catering to a broad range of political sentiments.

The Pod Save America Phenomenon

The rise of Crooked Media is closely linked to the success of its podcasting endeavors, particularly “Pod Save America.” With nearly 1,000 recorded episodes, it greatly overshadows the organization’s other podcasts, solidifying its status as a titan in political commentary. The podcast has become a space for discussing current events, dissecting political developments, and fostering a community of engaged listeners who share progressive values.

The Intersection of Merchandise and Activism

The sale of politically charged merchandise like ANTIFA onesies exemplifies the growing intersection between commerce and activism. Organizations including Crooked Media are finding innovative ways to monetize progressive sentiments while simultaneously encouraging dialogue and awareness around important social issues. This approach appeals not only to dedicated supporters of the cause but also to individuals looking to embrace their political affiliations openly.

Challenges and Criticisms

Despite the playful nature of the merchandise, the sale of such items is not without controversy. Critics argue that commodifying political movements can dilute their seriousness, reducing complex ideologies to mere fashion statements. Furthermore, the association of ANTIFA with violence during protests creates a contentious backdrop against which the merchandise is viewed.

Conclusion: A New Kind of Political Expression

In the landscape of modern political expression, merchandise has taken on a new life as a medium for activism. By offering items that resonate with progressive values, Crooked Media embraces a forward-thinking approach that appeals to a diverse audience. Whether viewed as a humorous nod to activism or as a legitimate expression of political stance, the “ANTIFA” onesies and other related items serve as a lens through which the cultural pulse of activism can be observed and analyzed.

Fox News reporter Brooke Singman contributed to this story.

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