Something Spooky in the Air

As autumn descends, a ritual unfolds across North America: individuals seek out terrifying tales, indulge in frightful film festivals, and pack movie theaters for the latest horror releases. Yet, far from a mere seasonal blip, the horror genre is asserting itself as a staple of the entertainment landscape. In 2023 alone, horror films accounted for an astonishing 17% of all North American ticket sales, amassing over a billion dollars at the box office.

The Rise of Horror in Literature

The growing popularity of horror is not confined to the screen. In Brooklyn, New York, a new bookstore is banking on the genre’s enduring allure. ‘The Twisted Spine’ is the city’s first bookstore dedicated solely to horror and dark literature. Co-founder Lauren Komer emphasizes the genre’s deep emotional resonance: “Horror taps into fundamental emotions. Fear is universally understood and doesn’t disappear after October,” she explains. This sentiment captures the essence of why horror is thriving—its ability to evoke raw, primal feelings that resonate with a diverse audience.

Komer also points out the multifaceted nature of horror. “People might not realize the many subgenres in horror. It’s not just about gore; there’s something for everyone,” she adds, hinting at the richness contained within the pages of horror literature.

Inclusivity and Diversity in Horror

There is a growing consensus among authors about the genre’s inclusive nature. Tanya Pell, whose book ‘Her Wicked Roots’ explores the intricacies of fear, echoes this perspective. “Horror is incredibly welcoming,” Pell states. “We’re witnessing more diversity in horror compared to other genres where representation is harder to find.” The genre’s capacity to represent a variety of voices and experiences allows it to attract a wider audience, extending its reach well beyond traditional Halloween enthusiasts.

A Rising Interest Beyond Film and Literature

While it may seem that horror’s popularity peaks in October, recent trends suggest that frightening phenomena are becoming more prevalent throughout the entire year. Horroresque events like ‘Summerween’—a summertime celebration of all things spooky—are gaining traction across communities. Businesses are tapping into this trend, recognizing that engagement in activities that evoke joy can inspire others to join in.

Pell elaborates, “People are engaging in activities because they bring joy, and others see that joy and feel it too.” This cyclical nature of enjoyment showcases how the love for horror can create shared experiences that resonate, regardless of the season.

Horror as a Reflection of Reality

For many, the enduring appeal of horror reflects a deeper engagement with human concerns. Fright fans like Rebecca Bermudez suggest that horror serves as a mirror to reality, allowing society to confront its fears through a safe medium. “Horror speaks to the human soul and our fears, even mirroring societal fears at specific times,” Bermudez explains. The genre provides not only entertainment but also a framework for processing complex emotions and social issues, making it a significant cultural phenomenon.