Spencer Pratt Takes His LA Mayoral Bid to Roscoe’s House of Chicken ‘N Waffles
Mayoral candidate engages with voters while making a stand for a safer Los Angeles
A Celebrity’s Unconventional Political Journey
On a bustling Election Day in Los Angeles, mayoral candidate Spencer Pratt, best known for his reality television fame on MTV’s “The Hills,” made a significant stop at Roscoe’s House of Chicken ‘N Waffles. This iconic establishment is a culinary staple in LA, attracting a diverse crowd including locals, celebrities, and politicians alike, as voters made their way to the polls for the primary election.
Pratt is making headlines not just for his celebrity status but also for his unconventional political campaign. Officially a registered Republican, he is running as an independent in the city’s open primary election. His aim is to resonate with voters who are frustrated with the current state of affairs in Los Angeles, particularly in light of recent challenges such as wildfires and safety issues.
Drawing Contrast with the Incumbent Mayor
After relishing a meal at Roscoe’s, Pratt took a moment to express his appreciation for the restaurant’s famed menu, particularly the chicken and waffles. He drew a stark comparison to incumbent Democratic Mayor Karen Bass, who had recently visited a different Roscoe’s location. “Oh, it was incredible,” Pratt stated, referring to his own experience. “I saw Mayor Bass enjoyed a different Roscoe’s. Still good… I don’t think she ate anything. I think she just had a soda and a photo op, but I wanted to actually go experience the LA City Roscoe’s.”
Pratt’s comments highlight a strategic maneuver in his campaign: presenting himself as a candidate who is deeply engaged with the community, as opposed to merely utilizing staged photo opportunities.
An Engaging Experience at an Iconic Venue
Founded in 1975, Roscoe’s has established itself as more than just a restaurant; it represents a cultural icon in Los Angeles, celebrated for its unique combination of southern comfort food. The venue serves as a gathering place for residents and visitors, where the mix of flavors parallels the diverse tapestry of the city itself.
During this pivotal Election Day, Pratt took full advantage of the attention that comes with a high-profile eatery. After enjoying his meal of chicken and waffles, he reinforced his commitment to addressing the pressing issues facing the city, particularly in terms of safety and public service.
Campaign Focus on Public Safety and Accountability
Pratt’s foray into the political arena surged following a personal tragedy when he lost his home to a devastating wildfire in 2025. This experience has fueled his campaign, allowing him to connect with voters on issues that resonate deeply within the community.
His platform prominently includes public safety, homelessness, and wildfire preparedness, promising enhanced government accountability. Vowing to restore order, Pratt declared, “What am I doing on day one? We’re gonna start making the streets safe again.” He emphasized the urgency of enforcing laws to ensure that all residents feel secure in their own neighborhoods: “It’s gonna take the first couple weeks — I gotta warn everybody — the law’s back in LA. But then, once everybody’s been warned, we will be enforcing all the laws so that everybody can feel safe all across the city.”
Social Media Strategy and Election Day Presence
Initially viewed as a long shot due to his celebrity status, Pratt has effectively utilized social media and engaging campaign ads to capture attention. His viral debate performances and relatable outsider message have helped to gain traction in a race characterized by established politicians and seasoned leaders.
Pratt’s choice to make a high-profile appearance at Roscoe’s on Election Day was a calculated effort to reinforce his connection with voters. By tapping into the cultural heart of Los Angeles, he seeks to align himself with the everyday experiences of residents who are increasingly frustrated with the status quo.